A day in the life of a marketing director

When Verge Collective asked me to host this new blog, I have to be honest, I had no idea where to begin! But after some researching to see what other blogs focus on, the one thing I learned is to write about what you know! One thing I know from my 18 years of experience, is how to run a multi-functional marketing center. My job consists of being available to the agents at a moments notice as their schedule as you can imagine can be quite spontaneous. This mere fact points to the dedication the agents have here to cater to the needs of their clients. One portion of my job consists of doing the best I can to make the awesome media studio that I work at in Pacific Estates a “one-stop shop.”  Our studio has the capabilities of a mini video production house. We shoot short videos and take head shots here. Click on the link here for a video story we did for Araceli Flores. She shared her story of how the Keller Williams foundation KW Cares assisted her just one year ago as she fought cancer. It is quite a great story. As more videos are produced out of our studio I will post them here so please keep checking for updates. These videos are able to assist the agents to become aware of how their contributions really stay close to home and really see their donations in action. Another ‘short’ (as in short film) series we produce here is our Story of the Week. This is fun for our office here, we get to follow the story of an agent as they share their positive experiences they have lived as a direct result of joining Keller Williams Pacific Estates.

These series are just beginning so we look forward to providing you with some great videos! Our next agent that will be featured on our Story of the Week is agent Matt Rosenblatt. If you have an idea for a story for an agent here or if you are interested in becoming a Pacific Estates agent, send us an email to marketing@kwpacificestates.com. Until next time, onward and upward!


Samy Abbas